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Journal Publications by the team

  1. Fares, O., Butt, I. & Lee, SHM (2022). Utilization of Artificial Intelligence in the Banking Sector: A Systematic Literature Review, Journal of Financial Services Marketing.

  2. Bujaki, M., Lento, C., Butt, I., Anderson, N. & Ogima, C., (2022). A Systematic Literature Review of Indigenous Peoples and Accounting Research: Introducing Critical Indigenous Theory as a Step toward Relationship, Respect and Reconciliation, Accounting Forum, DOI: 10.1080/01559982.2022.2051295.

  3. Lento, C., Butt, I., Merridee, B., Anderson*, N. & Ogima*, C., (2021). Indigenous Peoples and Accounting Research from a Canadian Perspective – Using a Systematic Literature Review to Promote Inquiry and Inclusion, Accounting Perspective, 20 (4), 771-806.

  4. Anwar, J., Hasnu, SAF, Butt, I. & Ahmad, N. (2021). Miles and Snow Typology: Most Influential Journals, Articles, Authors, and Subject Areas. Journal of Organizational Change Management, 34 (2), 385-402.

  5. Ahmad, N., Aghdam, R.F., Butt, I. & Naveed, A. (2020). Citation-Based Systematic Literature Review of Energy-Growth Nexus: An overview of the Field and Content Analysis of the top 50 influential papers. Energy Economics, 86, 104642

  6. Ahmad, N., Naveed, A., Ahmad, S. & Butt, I. (2020). Banking Sector Performance, Profitability, and Efficiency: A Citation-based Systematic Literature Review. Journal of Economic Survey, 34 (1), 185-218.

  1. Nusair, K., Butt, I. & Nikhashemi, S.R. (2019). A Bibliometric Analysis of social media in Hospitality and Tourism Research, International Journal of Contemporary Hospitality Management, 31(7), 2691-2719.

  2. Butt, I., Iqbal, T. & Zohaib*, S. (2019). Healthcare Marketing: A Review of Literature Based on Citation Analysis. Health Marketing Quarterly. 36(4), 271-290.

  3. Chatha, K.A., Butt, I., Arshad, M. & Jajja, S.S. (2018). State of Theoretical Developments in Manufacturing Strategy, International Journal of Operations & Production Management, 38(1), 183-210.

  4. Dawood*, H. & Butt, I. (2018). A Systematic Review of Methodologies in the Domain of Human Resource Management and Organizational Performance, Journal of Organisational Studies and Innovation, 5(3), 1-13.

  5. Hasan*, T. & Butt, I. (2018). Television Advertising and Children: Methodological and Publication Trends, The Marketing Review, 18(2), 161-180.  

  6. Nusair, K., Hua, N., Ahmed, O. & Butt, I. (2017). A theoretical framework of electronic word-of-mouth against the backdrop of social networking websites, Journal of Travel and Tourism Marketing, 34(5), 653-665.

  7. Salman, S., Butt, I. & Hamid*, S. (2017). Organizational Commitment: Changes, Choices and Trends, Journal of organisational Studies and Innovation, 4 (2), 14-31.


  1. Chatha, K. & Butt, I. (2015). Themes of Study in Manufacturing Strategy Literature, International Journal of Operations & Production Management, 35(4), 604-698.

  2. Chatha, K., Butt, I. & Tariq, A. (2015). Research Methodologies and Publication Trends in Manufacturing Strategy: A Content Analysis Based Literature Review, International Journal of Operations & Production Management, 35(4), 487-546.

  3. Butt, I. (2010). Understanding the Concept of Positioning: A Step towards Defining the Construct, Journal for Global Business Advancement, 3(2), 176-191.

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